Understanding the Potential of Pre-Markets
The best way to understand the potential of pre-marks is to understand how they work. Pre-marks are typically small digital icons (scales, text, graphics, etc.) that are used to indicate a business’s online presence, as well as its e-mail subscription list. When someone clicks on one of these small icons, he or she is taken to a website where they can subscribe to a mailing list, purchase a product, or sign up for a service.
While it is true that most people do not buy anything when they click on a pre-marked icon, advertisers have known for decades that this method of monetization is quick and easy to do. In fact, many website owners use pre-marks on their websites as a means to drive traffic to their websites and earn additional revenue through referral fees. Even other businesses such as realtors, content management firms, and search engine optimization companies make use of pre-marks on their websites in order to generate business. Not only does it require very little effort on the part of the business owner, but it is also money well spent.
In order for an advertiser to benefit from this form of advertisement, there must be a website. In addition to the fact that there is little effort required by the website owner, the fact that many users will see these pre-marks on a variety of different sites without effort helps to drive the visitor’s interest. For example, if an ad is placed on a site that has a wide range of different categories, then the ads are more likely to be clicked than a PPC ad would be. Using pre-marks on websites can help to improve a business’s online reputation and increase its conversion rate.