SEO + PPC = Success?
SEO + PPC = Success?
Search engine optimization (SEO) and Pre-marks are very much connected. But sometimes it seems that they are on their own two separate domains, when in fact they are one and the same. If we look at the SEO aspect of things, one will find that the search engines use a lot of information about your website before giving it any ranking. For this reason the main aim of any form of SEO is to gain information about your site, so that you can then make any amendments or changes to improve your web pages rankings. The Pre-marks aspect of things is that you create a text file called a PPC listing, which will be available to the search engines, in order for them to rank your site properly.
If you have a well optimized PPC campaign, then you should expect some decent traffic to your site, since the search engines put a lot of weight on any good SEO content. So the more original the text material is, the better it will be for you, as most people will trust a site more if it is loaded with good quality, relevant keywords. These PPC services are easy to set up and there are many good paid services out there. In order to get the best results though, you will need to use good, high converting, keyword rich text links. If you are not able to do that, you may find that your earnings from the PPC campaigns drop off considerably, due to poor conversions.
So, from the above it can be seen that both SEO and PPC go hand in hand, but there are also other benefits that you get from both of these. Search engines like Google love content, so the more original your site is, the better it will be ranked overall, on the whole. The PPC side of things also benefits the publisher by giving them the opportunity to advertise to people who might be searching for a similar product or service that they already carry, so that they can earn some commissions. So it can be seen that there are definite benefits to both methods, although there are downsides too for the PPC side, that we will now look at later on.