List Building For Realtors: How Pre-Markets Can Help You Build Your List
Marketing in the real estate industry is a never ending process, but it can be more efficient when you have a tool like the Pre-Markets available. The concept is simple, but it will take some getting used to. When you start using the Pre-Markets as an agent, your job is to put names and properties up for sale with a small list of pre-qualified leads. Once you have filled out your form and passed all of the required “pre-qualifications,” you then enter into the real estate marketing arena. What this means is that you can now have more people looking at the properties you are trying to sell before they hit the market.
The way the Pre-Markets work is that the estate professionals who are connected with the service place pre-marks into their MLS listings. These pre-marks are short lists of properties that the professional believes is a good fit for the client. The list is generated by the real estate professionals using MLS information, which is basically a public record database that is updated frequently and so you will be getting the most current information on properties in your area. After a listing is submitted to the MLS by the seller, the listing service then takes care of the rest.
So if you are looking to expand your list and get more leads out there, the best way to do that is to make sure you have a list building service list placed on your website or in your real estate agent’s office that will allow you to create a listing from your website or through your agent. Most listing services only charge a flat-fee per list and usually this list will be one year worth of activity or a season’s worth of activity, whichever is greater. Because of how good the service is, you will have a lot more leads on hand once your list is created through the listing service. It does not matter if you have a large amount of property to list, the listing service can generate the leads to help you out tremendously.